LIVE NATION WANTS US TO CHILL

Live Nation has launched Mindful Nation, an app that incorporates music into the practice of meditation and expands the company’s support of the touring industry.

Users will be able to access more than 1,000 on-demand mindfulness exercises. Each features sonic beats curated by a roster of producers and independent artists, including Janax Pacha, Mose Musica and Chris IDH.

Mindful Nation was introduced by Niamh McCarthy, a former artist manager who worked for Madonna and U2’s management teams at Maverick. After experiencing burnout on the road, she spent the next chapter of her life studying meditation, breath work and yoga. She's intent on bringing mindfulness and meditation to the music business and foresees a “massive breakthrough” with the Mindful Nation app.

“Music is transcendent and has the power to connect and support,” McCarthy commented. “The artists on Mindful Nation are vehicles to that higher source we're bringing into people’s everyday lives through our meditation classes.”

Said Live Nation CEO & President Michael Rapino, “The Mindful Nation app brings together meditation and music in a unique way. We first launched Mindful Nation as a program for our employees, and it’s great to see Niamh now bringing the benefits of mindfulness to touring artists and crew across our industry, as well as music fans.”

Noel Gallagher of Noel Gallagher's High-Flying Birds is a fan. “Writing music and albums is one kind of meditation," he ventured. "You have to go into a particular state to do it. Music is meditation to me, so for Niamh to create Mindful Nation makes so much sense. Music is the gateway to finding that higher place of peace, and this platform will allow for more people to access meditation in a way that makes sense to them. It’s really cool.”

Download the Mindful Nation app here, then repeat after us, "Ommmmmmmm."