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Monday, July 3, 2023

COLUMBIA MINES YG'S TREASURE

Columbia Records will release the second full-length album, REBOOT, by YG Entertainment’s TREASURE, this summer.

As part of a newly minted alliance, Columbia will provide localized distribution and promotion support to the K-pop group. Columbia released the first song from REBOOT, “MOVE,” on 6/28.

TREASURE recently completed its biggest Asian tour to date, performing 40 shows in 17 cities.

Its song “DARARI” has generated 178m Spotify streams, and “JIKJIN” is at 83m. Earlier this year the lads released “Here I Stand,” which gave our caps-lock key a much-needed break.

TAGS: Columbia Records | YG Entertainment | TREASURE
 
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