WMG REACHES FOR A VERTEX WITH POLYGON

Warner Music Group is launching an accelerator program with Polygon Labs to support developers launching dApps on the Polygon network. Applications are being accepted from entities operating at the intersection of music, technology and Web3.

“WMG is focused on enabling its artists and songwriters to build, activate, engage and monetize their communities in this next era of music creation and consumption,” said WMG Chief Digital Officer and EVP, Business Development Oana Ruxandra. “Through this partnership with Polygon Labs, we look forward to actively supporting the people, protocols and platforms that are pushing boundaries and helping WMG to reimagine how we use technologies to create, share and experience music.”

Applicants should be advancing artist/fan communities, decentralized music production and distribution systems, ticketing solutions, music-related merchandise/collectibles and music integrated with interactive technology and gaming. In addition to funding, selected projects will be eligible for mentorship and check-ins, strategic advice, networking and marketing and promotion assistance from top music and blockchain businesses.

Applications, which will be reviewed on a rolling basis, will require aspirants to submit pitch decks, demonstrate proof of traction and detail their proposed use of funds. Projects that receive funding will then meet with WMG and Polygon Labs on a quarterly basis to provide updates, review progress and gain further strategic insight.