Live Nation will begin providing a new all-in pricing experience for concerts at the venues and festivals the company operates across the U.S. starting in September. The announcement followed a meeting with President Biden over hidden fees.
Biden, who we’re assuming wasn’t trying to get Taylor Swift or Bruce Springsteen tickets earlier this year, has pushed for the elimination of “junk fees” at sites such as Ticketmaster, Airbnb and SeatGeek.
"Today's voluntary actions demonstrate that companies both big and small recognize the importance of providing consumers with honest, upfront, all-in pricing, rather than tricking them with surprise fees at the end of checkout," the White House said in a statement. "It is also just a first step towards addressing junk fees in the economy."
Live Nation noted it has been advocating for all-in pricing to become law for many years. With all-in pricing, consumers can see the full ticket price, including fees. Fans typically know tickets will include service fees, but seeing the total cost from the start makes buying tickets easier and consistent with other retail shopping experiences.
“Live Nation is proud to provide fans with a better ticket buying experience,” Venue Nation President Tom See said. “We have thousands of crew working behind the scenes every day to help artists share their music live with fans, and we’ll continue advocating for innovations and reforms that protect that amazing connection.”
Expect to see Republicans outraged by the idea on the Sunday political shows.
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