SPOTIFY'S "FUEGO" LAUNCHES USER-CURATED MIXTAPES
Spotify's Latin playlist "Fuego" is letting users curate an innovative mixtape series. Users can create and submit their own "Fuego Mixtape" via a dedicated microsite. Selected playlists will be featured throughout the summer.
Launched in 2022, "Fuego" was created for fans to discover and experience Latin music in an engaging new way. Its collaboration with the Latin music community sees updates every Thursday, guest curators like Feid, Myke Towers and Eladio Carrion and brand partnerships.
Said Spotify Head of U.S. Latin Editorial Antonio Vazquez, "By allowing users to curate the traditionally editorial-only playlist, Spotify is creating a two-sided conversation with users and inviting the Latin community to be involved in these mixtapes."
Submit your "Fuego Mixtape" here.
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