ALL IN FOR ANITTA


To celebrate the inking of Brazilian star Anitta to Republic, in partnership with Universal Music Latin Entertainment, an international coterie of industry professionals squeezed into this sprawling trade photo, which we’re told required a special wide-angle lens. Seen just before label boss Monte Lipman whipped up a pitcher of tangy Caipirinhas are (top row, l-r) Republic EVP Marketing Strategy/Uptown Co-President Marleny Reyes, attorney Ed Shapiro, Republic founder/COO Avery Lipman, Co-President Wendy Goldstein, Anitta, manager and S10 chief Brandon Silverstein, Republic Co-President Jim Roppo, EVP Global Marketing Strategy Donna Gryn and S10 GM Luana Quaglia; (bottom row, l-r) Republic EVP biz & legal Christina Suarez, EVP Media & Artist Relations Joe Carozza, Monte, Universal Music Latin America and Iberian Peninsula Chairman & CEO Jesus Lopez, Republic EVP biz & legal and East Coast label biz dev Steve Gawley and Rodamoinho Executive Director Renan Machado.

OK, now that we’ve rolled those credits, take a deep breath—it’s time for the quotes!

“After being in this business for many years, I wanted to find partners that work like a family. After meeting with Monte, Wendy, their team at Republic and Jesus Lopez I was blown away,” reads Anitta’s quote. “Their passion, innovation, creativity and vision are incredible. I not only felt so connected to them as an artist but also on a human level. I knew immediately, I was home.”

“Monte, Wendy, Jesus and the entire Republic, UMLE and worldwide UMG team had such an immediate and strong bond with Anitta that it was clear they understood her vision and wanted to help her execute on a global scale,” added Silverstein. “I look forward to the future and can’t wait for Anitta’s next chapter.”

“We’ve all admired Anitta from afar for a long time,” noted Goldstein. “She has catalyzed the explosion of Latin music as one of its most important artists. She’s kept Brazil close to her heart at all times and given her country an incredible voice in the global arena. What she’s doing now musically is nothing short of mind-blowing, and we can’t wait to release it.”

“Everyone on this team led by Anitta, with S10, Republic and UMLE, has a clear goal: to write a successful new chapter of Latin music worldwide,” Lopez declared. “Anitta has all the artistic and human qualities to be the most successful Brazilian artist in the world. We feel very grateful for this opportunity. Thank you, Anitta, for placing your trust in us.”

We might add that, stationed between a Goldstein and a Silverstein, Anitta felt a profound sense of gelt. But that’s just us.

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