WMG GETS BEHIND HIP-HOP HISTORY

Warner Music Group has launched a yearlong initiative to celebrate 50 years of hip-hop. Dubbed “Hip-Hop Fifty,” the campaign promises to merge the worlds of art, fashion, sports and music in honor of the groundbreaking genre.

WMG has linked up with Dolby, LGND Music, the New York Red Bulls, Peloton and Vinyl Me, Please, among other strategic partners, for “Hip-Hop Fifty” initiatives.

The festivities kicked off at the Official 2023 Grammy House in L.A. during Grammy week. Presented by the Recording Academy and CBS, with production by the ANTHEMIC Agency, which collaborated with WMG’s Global Catalog Division on the build-out, as Grammy House provided an immersive space designed to spotlight five decades of hip-hop music and culture.

Among the upcoming activities are Dolby Atmos re-releases, listening events and Q&As in New York, Los Angeles, San Francisco and London, Peloton rides and limited-edition vinyl pressings, including Earl Sweatshirt’s Sick!, due next month.

See the official “Hip-Hop Fifty” trailer below and check out the playlist here, while we pull out our Kangols and dookie gold chains. Yes, that's how old (and fly) we are.

NEAR TRUTHS: OF MICE AND MEDIA
Welcome to the Mouse House. (11/4a)
NEAR TRUTHS:
BLUSH OF FAME
We'll drink to that. (11/1a)
HITS LIST: A NOVEMBER TO REMEMBER
Strap in for the roller-coaster ride. (11/4a)
HOLLY GLEASON SNAGS SIX NATIONAL A&E JOURNO NOMS
Oops, she did it again. (10/30a)
TYLER IS HEADED TO THE TOP
Unconventional move by unconventional dude is paying off. (10/30a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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