G-FORCE: COUNTDOWN TO KAROL

Universal Music Latino's Karol G has announced that Mañana Será Bonito ("Tomorrow Will Be Beautiful"), her fourth studio full-length, will arrive 2/24. Lead single "Provenza," issued in April 2022, is already at over 2m in total activity.

Spotify is gearing up for the giant global project with a special pre-release album experience, the first time the streamer has partnered with a female Latin artist for such a promotion ahead of launch. The platform will drop exclusive clips (and easter eggs) every couple of days and is incentivizing fans to pre-save the album, which will afford them a countdown clock, album art, a track-list preview, pre-save clips and singles. Pre-save Mañana Será Bonito here.

Karol G has been the most-streamed Latin female artist on Spotify for the last three years. Her previous album, KG0516, released in March 2021, is now at over 1m in activity.

The New York Times today (2/14) featured the Rimas-repped headliner in an extensive profile, which you can find here.

A GENERATIONAL HITS LIST
They got a name for the winners in the world. (10/4a)
A TASTE OF RAINMAKERS 2024: MONTE AND AVERY LIPMAN
Won't be long now. (10/4a)
THE BOSS: KAMALA WAS BORN TO RUN
A not entirely unexpected endorsement (10/3a)
GRAMMY CHEW: THE FUTURE OF GRAMMY IS (MOSTLY) FEMALE
There's no glass ceiling in pop. (10/4a)
ERLICH TO EXIT SPOTIFY FOR TBA VENTURE
One of the good guys is changing lanes. (10/2a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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