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WMG's KYNCL GETS TECHNICAL

New Warner Music Group CEO Robert Kyncl has made his first big hire, tapping Ariel Bardin as president of Technology, a newly created position.

As a key member of WMG’s leadership team, the former Google and YouTube exec will oversee the company’s technology and data teams as well as the development of systems, processes and products to support WMG. Based in New York, he will report to Kyncl; the two worked together at Google.

“Ariel understands how technology can serve creativity to have real, long-lasting cultural and commercial impact,” Kyncl said. “He has a tremendous appreciation for artistry, deep technical expertise and a proven track record in execution at the highest level. And he uses ChatGPT to write hilarious memos.”

Bardin spent 16 years at Google and drove initiatives such as Google AdWords and Google Payments. At YouTube, he headed the teams developing creator products and Content ID. He most recently served as chief product officer at Celonis.

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