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GRAMMY RATINGS SOAR

CBS' broadcast of the Grammy Awards was up 30% in viewership over last year, with 12.4m viewers tuned in on Sunday (2/5) for the Recording Academy's 65th annual ceremony. The Grammys reached its biggest audience in three years.

Music's Biggest Night also dominated social media with 66b potential impressions, ranking as the #1 social-media event of the year thus far. As of Monday morning (2/6), the Grammy Awards had generated 54m social video clips.

We're sure Jack, Ben, Jesse, Harvey and team would like to thank Tay, Bey, Harry, Hov, Adele and the devil for showing up.

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