CBS' broadcast of the Grammy Awards was up 30% in viewership over last year, with 12.4m viewers tuned in on Sunday (2/5) for the Recording Academy's 65th annual ceremony. The Grammys reached its biggest audience in three years.
Music's Biggest Night also dominated social media with 66b potential impressions, ranking as the #1 social-media event of the year thus far. As of Monday morning (2/6), the Grammy Awards had generated 54m social video clips.
We're sure Jack, Ben, Jesse, Harvey and team would like to thank Tay, Bey, Harry, Hov, Adele and the devil for showing up.
LUCY DICKINS:
THE HITS INTERVIEW Adele's right-hand woman gets acclimated to L.A. (9/12a)
HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALL
We're manning the merch table. (9/9a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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