Jenifer Mallory has been promoted to president of Columbia Records. The company's EVP and GM since 2018, she’ll continue to oversee label marketing, digital, publicity, video-production, licensing and brand-partnerships departments.

Chairman and CEO Ron Perry made the announcement, saying, “Jen’s steadfast championing of artists, extraordinary leadership abilities and unwavering dedication to Columbia Records makes her truly presidential.”

Known for her global-marketing expertise, the widely admired Mallory has played a key role in helping break Columbia’s new artists and elevate the careers of its superstars; she's guided successful campaigns for AC/DC, Adele, Beyoncé, Bob Dylan, Bruce Springsteen, Harry Styles, Lil Nas X, The Kid LAROI and Tyler, The Creator, among others.

Mallory joined Columbia Records in 2006 and rose through the ranks in digital and international marketing until becoming EVP international for Sony Music Entertainment. You can read more about her backstory here.

photo credit: Shervin Lainez