WALGREENS UNVEILS MUSIC APP FOR PEOPLE WITH DEMENTIA

Vera, the music-wellness application for people living with dementia, is now available via a free trial through Walgreens’ Find Care app.

A recent study published in Alzheimer Disease and Associated Disorders found that music therapy helped improve social engagement among people with dementia and their caregivers.

Vera users will be able to access the entire catalog of Universal Music Group to develop personalized music stations specifically designed to improve the lives of people living with dementia.

Using AI technology, Vera assembles the soundtrack of a person's life by combining information about their cultural background with details about their taste in music.

Said UMG EVP/Chief Digital Officer Michael Nash, “We're focused on empowering new therapeutic applications of music that improve the lives of people around the world, and we’re thrilled this innovative partnership will provide even more caregivers with access to Music Health’s Vera app and the personalized music selections that resonate with people living with Alzheimer’s and other forms of dementia.”

“We’ve built Vera to know and find the music that means the most and has the biggest impact for each person living with dementia,” said Music Health co-founder Stephen Hunt. “It acts as a music detective that rediscovers songs they used to love a long time ago but may have forgotten about, songs their caregivers may have never heard of and their families may not even know of.”

THE VIEW FROM HITS LIST
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Hat trick (7/19a)
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THE GRAMMY SHORT LIST
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The discovery engine is revving higher.
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