Universal Music Group's Digital Strategy team has created two new roles to further explore the Web3 and metaverse space via partnerships with accelerators, startups and early-stage entities.

Alvaro Galbete-Velilla has been appointed SVP, new business, while Kristen Bender has been elevated to SVP of Digital Innovation Strategy & Business Development. Both will be based in Santa Monica and report to EVP, Chief Digital Officer Michael Nash.

"We believe our leadership in innovation is a key factor placing us at the forefront of the music industry's transformation, so we're excited to have Alvaro and Kristen fulfill these key roles," Nash said. "We're building a team more focused than ever on harnessing digital disruption to deliver new opportunities for our artists and labels while influencing the formation of the next generation of music services."

In a related story, we still don't know what the hell the metaverse is.