88rising welcomes Sameen Singh as its chief strategy officer and chief digital officer, the latter a newly minted role. Based at the company's Los Angeles offices, he'll report directly to CEO and founder Sean Miyashiro.
Singh comes from Create Music Group, where he served as chief strategy officer. During his tenure, he oversaw the creation of a cross-platform network of original content and tastemaker brands, amassing north of 400m followers and subscribers on TikTok, Instagram, YouTube and Snapchat. He also introduced the music industry's first credit card for artists and creators, Create Carbon.