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Friday, November 11, 2022

SPOTIFY PLANS FANS' WEEKND ACTIVITIES

Spotify has launched My Top 5: The Weeknd Projects, an interactive, in-app experience that invites fans to select their top five favorite projects from the XO/Republic artist and share them on social media. Users will receive a personalized digital card bearing their five selections to circulate on social media. Find instructions here.

The campaign coincides with the 10th anniversary of 2012's Trilogy album, which combined The Weeknd's three mixtapes—House of Balloons, Thursday and Echoes of Silence—into one remastered package.

My Top 5: The Weeknd Projects is the second installment of the streaming giant's interactive experience, following one involving Kendrick Lamar.

In a related story, we're going to spend our weekend selecting our top five "the red wave is coming" tweets.

TAGS: Spotify | The Weeknd | XO | Republic Records | Kendrick Lamar
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