NEW RELEASE:
SWIFT VICTORY

Taylor Swift’s Midnights (Republic) is headed for a huge bow. A full-week total in the 1.4m-1.6m range makes Midnights the first album to debut at or past the million mark in the post-bundling era.

This will be Tay's fifth album to debut north of 1m. Full-week streaming projections are now close to 500m and could increase thanks to her 3AM version of Midnights, which includes seven tracks that are unavailable on any of the set's physical versions.

The album has already destroyed the one-week vinyl sales record that Harry Styles set earlier this year. In only its first two days of release, Midnights is fast approaching 500k in vinyl albums alone. That more than doubles the 182k of Styles’ Harry’s House (Columbia) in May.

Meanwhile, as we've noted, Spotify confirms that Tay has broken the first-day record for streams of an album, with 88m U.S. and 185m worldwide. She's also busted first-day records at Apple Music and Amazon Music, where she received the most first-day album streams globally of any artist on the platform.

How big will this project get? Does Tay have more surprises in store? Stay tuned for updates as we get our grubby little mitts on more data.