TAYLOR SWIFT & SPOTIFY LIGHT UP MIDNIGHT SKIES

When the clock struck 12 in Nashville, New York, London and Sao Paulo the last two nights, lyrics to songs from Taylor Swift’s Midnights became elements of the cityscape as part of a Spotify promotion.

“Did you ever have someone kiss you in a crowded room?” was the question posed on a billboard in Nashville promoting Friday's release of Swift's 10th album.

After each billboard goes live, Spotify posts a lyric-teaser video. Swift herself is sharing nightly clips related to Midnights (Republic) on the Spot's mobile-only pre-save page.

New York


London


Nashville

AND THE 2025 GRAMMY NOMINEES ARE...
And away we go. (11/8a)
BEY LEADS ARRAY OF FEMALE STARS IN GRAMMY NOMINATIONS
Adding up the numbers (11/8a)
SONG REVENUE: SEVERAL TYPES OF MONSTERS
Metaphorically speaking (11/7a)
OF PONIES, PRINCESSES AND UNICORNS: CHAPPELL'S SNL TRIUMPH AND BEYOND
Changing the pop narrative (11/5a)
NEW & DEVELOPING ARTISTS: Q4
Meet the class. (11/7a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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