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POPHOUSE PROVIDES HOME FOR AVICII CATALOG

Stockholm's Pophouse Entertainment has acquired a 75% ownership stake in Avicii’s recordings and publishing and struck a joint venture with the late DJ’s family and estate.

The JV will safeguard Avicii’s legacy amid endeavors like Avicii Experience, the interactive tribute museum in Stockholm that opened in February.

Said Pophouse CEO Per Sundin, who signed Avicii, born Tim Bergling, to Universal Sweden in 2010 when he was CEO of the label: “Tim was not only one of the world's best DJs, he was an extremely productive genius who always went his own way, mixing genres, challenging conventions and creating music history. I followed his whole journey and it is with honor and pride that the entire Pophouse company and I, together with the Bergling family, will nurture and introduce his music to new generations of listeners in all parts of the world.”

Avicii's parents, Klas Bergling and Anki Lidén, who will retain 25% ownership, will focus on the Tim Bergling Foundation. “Through this deal, we are also securing the Tim Bergling Foundation's long-term finances, creating the opportunity to act decisively on its commitment to supporting the mental health and well-being of young people,” Klas Bergling said.

The Avicii agreement comes after Pophouse's March acquisition of the Swedish House Mafia catalog and the creation of a joint venture with its three members.

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