Erica M. Paul has been named SVP, head of digital marketing at Island Records. She will remain in New York.

The news was announced by Island General Manager Mike Alexander, who said, "Erica is a seasoned industry veteran who has blazed a path across the evolving world of digital marketing. Her knowledge of the global landscape brings a unique strategy to every artist campaign.”

Paul previously worked in international at all three of UMG’s East Coast labels—Island, Def Jam and Republic—where she was responsible for supporting digital marketing campaigns.

She joined UMG in 2015 at Republic and eventually rose to senior director, digital marketing, working as digital lead. She spent the last year and a half at Island as VP, head of digital. We, on the other hand, spent that time on our couch waiting for the cannabis delivery.