BORN PINK: The Pop-Up Experience, a weekend-long event in L.A. presented by Spotify, kicked off on 9/16 in celebration of BORN PINK, the sophomore album by YG/Interscope's BLACKPINK. The shop, which took over 8175 Melrose Ave. in West Hollywood, will continue until 6pm on 9/18.
The pop-up will feature an array of photos, an opportunity to purchase exclusive BLACKPINK merch and a "Spotify x BLACKPINK" giveaway.
The K-pop foursome's "Pink Venom," as you know, is a monster—Spotify’s most-streamed song in a single day by a female act this year. It's in the Top 10 of the streamery's global chart as of this writing.
We think we look pretty darn cool in these BLACKPINK boots, and we take your snickering as agreement.
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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