ROWEN UPSTREAMED AT ISLAND
Steven Rowen has been promoted to SVP, head of international marketing, at Island. He'll be based in NYC and report to GM Mike Alexander as he continues to lead global marketing strategies for such acts as Shawn Mendes, Demi Lovato, The Killers and Lauren Spencer-Smith.
"Steven is one of the most knowledgeable and experienced executives in the global marketing field,” Alexander said. “His creativity and strategy have been at the forefront of Island’s biggest breakthrough stories over the last decade, and we are confident he will continue to make enormous strides as Island moves into its next chapter.”
“Thank you to [Island co-chiefs] Justin [Eshak], Imran [Majid] and Mike for the opportunity to lead our global marketing efforts for the new era of Island Records,” reads Rowen's quote. “I’m excited to continue building our incredible roster around the world.”
Rowen began his UMG career in 2008 as a coordinator in the artist-development department of the former Island Def Jam Music Group (IDJ), working his way up to VP, international marketing. In 2021 he became head of international marketing for Island.
