Quantcast

UMG EXPANDS REACH IN AFRICA

Universal Music Group is extending its reach in Africa by licensing its catalog to Mdundo, which boasts 17m monthly active users.

The move increases Universal Music Africa’s reach within the African market in line with Mdundo’s ambitions for rapid market growth across the continent.

“Our focus is to provide a relevant service to the hundreds of millions of potential users in Africa who are getting online,” said Mdundo CEO Martin Møller Nielsen. “In recent years, Mdundo.com has reported explosive growth, from 5 million monthly users in June 2020 to an expected 19-20 million monthly active users in June 2022 and +225% growth in revenue for the year ending June 2022. We are extremely pleased to work with Universal Music within Africa towards our vision of providing Africa with an easy and legal solution to accessing music that fits local consumers.”

Mdundo’s growth has primarily come in Nigeria, with additional advances in Tanzania, Kenya and Ghana. The music service has focused on securing rights to local African catalog and has in the last year announced partnerships with telecommunication companies Vodacom Tanzania, MTN Nigeria and Airtel Nigeria.

UMA has two established regional headquarters in Africa—in Johannesburg, South Africa, and Abidjan, Côte D’Ivoire—with additional offices in Nigeria, Senegal, Cameroon, Kenya and Morocco.

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)