Beyoncé's return to radio has programmers all in on the Parkwood/Columbia diva's new cut, "BREAK MY SOUL." The Bey campaign—quarterbacked by Columbia "Renaissance" man Peter Gray—is #1 Most Added at six different formats: Top 40, Urban, R&B, Rhythmic, Hot AC and Dance.
"BREAK MY SOUL" earned 335 reported adds its first week at radio, making it the biggest launch of the year.
Meanwhile, the lead single from Renaissance, out 7/29, is still one of the hottest tracks at the DSPs, holding firm in the Top 15 at both Spotify and Apple Music U.S.
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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