UMGB LAUNCHES UMUSIC MEDIA NETWORK

UMG for Brands (UMGB), UMG's global partnership division, has launched the UMusic Media Network to connect brands and partners to UMG's artists.

Recent partnerships include Coca-Cola's Coke Studios, Mercedes Benz's collaboration with The Weeknd and Pokemon's deal with Post Malone.

The network offers brands access to the world’s largest inventory of music-video content, spanning the global ecosystem’s social-media platforms. UMG is ranked #1 in music and #2 in entertainment for U.S. digital reach on ComScore. It is the world’s leading music-based visual-entertainment company, with more than 4 trillion minutes of cumulative watch time of UMG content on YouTube.

Given the massive growth in demand for premium video advertising to run alongside music content, the UMusic Media Network will aid UMG artists worldwide and maximize opportunities for UMGB advertising partners.

The network will be led by Richard Yaffa, EVP, Global Head of UMGB, and Morgan Buksbaum, SVP of Media and Properties at UMGB. It's fully integrated into UMG’s global operations—including commercial services & UMGB, led by Michele Anthony (EVP, UMG), digital strategy, led by Michael Nash (EVP, Digital Strategy), data, e-commerce and media, led by Richelle Parham (President Global E-Commerce and Business Development) and digital-rights administration, led by Todd Rosenberg (SVP, Business Development & Content Strategy)—to create a cohesive and comprehensive support network for partner campaigns.

Learn more here.