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AUDIOMACK TAKES UMG MUSIC TO AFRICA

With the U.S. already sewn up, Audiomack is taking Universal Music Group content to its subscribers in Africa, the U.K. and Canada.

A curated selection of UMG content is now available for Audiomack users in 16 African countries (Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe). Premium subscribers will get access to the full catalog.

“Working with Audiomack will enable our artists from across the continent to reach wider in both French-speaking Africa and beyond and build their audiences in Canada, the U.K. and the U.S.,” said Frank Kacou, Managing Director of Universal Music Africa.

Audiomack co-founder and CEO Dave Macli said, “Millions of listeners across Africa, the U.K. and Canada use Audiomack every day. Our expanded partnership with UMG helps artists in these regions better connect with their local fans and helps artists around the globe tap into a new audience of discovery-focused music fans.”

Launched in 2012, Audiomack has more than 20m monthly users globally and is a top-ranked music-streaming app in Nigeria, Ghana, Tanzania, Senegal and Kenya.

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