WARNER SYNCS WITH JULIA BETLEY

Julia Betley has joined Warner Records as SVP of Creative Sync Licensing. She will work with Brand Partnerships & Sync EVP Claudia Butzky to develop strategies for music placement and campaigns in film, television, gaming, sports and related platforms.

The former RCA exec, who will report to Butzky, is based in L.A.

“Julia has a deep understanding of how a magic combination of music and image can propel storytelling in dramatic and meaningful ways,” said Butzky. “She has a proven track record of success across multiple platforms and genres, and she’ll be a fantastic asset to our team as we find original and inventive opportunities for our artists.”

Betley spent 10 years at RCA, where she rose to VP of Licensing & Soundtracks and was responsible for the placement and licensing of the label’s frontline recordings in visual media. Highlights include Miguel’s “Simple Things” for HBO’s Girls, Jazmine Sullivan’s cover of Jonathan Larson’s “Come to Your Senses” for Netflix’s Tick, Tick… Boom! and placing songs in major commercial campaigns for Apple, Gatorade, Chase Sapphire and Ford. Prior to joining RCA, Betley was part of the creative team at Bug Music.