Nick Barr, who's been involved in creative and digital campaigns for multiple labels, has been appointed Vice President, A&R and Creative Strategy, at Island Records.

Based in Los Angeles, Barr will report to Co-CEOs Imran Majid and Justin Eshak regarding A&R and GM Mike Alexander for digital and creative marketing.

“Nick brings a unique skill set in identifying and nurturing talent early while understanding key steps for breaking artists in a modern landscape,” said Majid. Alexander added, “Nick’s ability to create and execute global strategies for new and established artists makes him a prominent addition to the Island team.”

Barr began his music career while attending college in Louisville, Ky., helping develop a young Khalid. Over the past few years, he's worked on campaigns for 300 Entertainment, Interscope, Capitol Records and others. He also played a key role in kick-starting the digital strategy for Lil Tjay’s “Calling My Phone” and “In My Head.”