Three Kendrick Lamar albums land on our midweek chart, with the newly released Mr. Morale & the Big Steppers (pgLang/TDE/Aftermath/Interscope) on top. As its U.S. on-demand audio streams appear to be on track for 350m plays, Lamar’s first album in five years will break the year-to-date record for largest opening. Globally, at Spotify Mr. Morale is on pace for 550-600m streams. good kid, m.A.A.d city and Damn. are also likely to finish the week in the Top 20, each with 22-23k in activity.
Big Loud's Morgan Wallen and River House/Columbia Nashville’s Luke Combs may likewise see multiple albums in the Top 20 this week. Republic’s Florence + the Machine and Nonesuch’s The Black Keys, meanwhile, seem headed for Top 10 debuts.
The physical release of TOMORROW X TOGETHER’s minisode 2: Thursday’s Child sends the previously digital-only release back into the Top 5.
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Nervous time in the music biz and beyond. (11/15a)
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NOW WHAT?
We have no fucking idea.
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Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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