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NEW RELEASES: KING
KENDRICK RETURNS

For the third consecutive week, the bar for the biggest opening this year has been raised. Kendrick Lamar’s first new album since 2017’s DAMN. is a lock for #1 on this week’s HITS Top 50. The digital-only set, Mr. Morale & The Big Steppers, is currently projected to reach nearly 400m U.S. streams its first week. At Spotify global, the album collected more than 90m on day one.

Kendrick Lamar (pgLang/TDE/Aftermath/Interscope): 315-325k
Florence + The Machine (Republic): 40-50k

Lamar just dropped a pgLang-produced video for the chart-topping "N95," which is currently #1 on both Apple Music and Spotify. Watch it below. 

HITS LIST’S TOP GUNS
OF AUGUST
Who's flying high right now? Take a look. (8/9a)
NBA FREE AGENCY (UPDATE)
Lots of suitors for the stat monster (8/8a)
NEW & DEVELOPING
ARTISTS: Q3 EDITION
The stars of tomorrow—and one star of the moment (8/9a)
BUNNY, BUBBLES AND BOX OFFICE
Irresistible force now filling stadiums (8/8a)
MO OSTIN: THE 2017 INTERVIEW, PART ONE
Available online for the first time (8/3a)
RISE OF THE INDIES
How they're reshuffling the biz deck.
THE LATIN-MUSIC MARKETPLACE
Thoughts on a changing landscape.
KETCHUP
It's everywhere.
THE NEXT HUGE CATALOG STORY
Another stunning return.
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