NEW RELEASES: KING
KENDRICK RETURNS

For the third consecutive week, the bar for the biggest opening this year has been raised. Kendrick Lamar’s first new album since 2017’s DAMN. is a lock for #1 on this week’s HITS Top 50. The digital-only set, Mr. Morale & The Big Steppers, is currently projected to reach nearly 400m U.S. streams its first week. At Spotify global, the album collected more than 90m on day one.

Kendrick Lamar (pgLang/TDE/Aftermath/Interscope): 315-325k
Florence + The Machine (Republic): 40-50k

Lamar just dropped a pgLang-produced video for the chart-topping "N95," which is currently #1 on both Apple Music and Spotify. Watch it below.

HITS LIST: AROUND
THE MAYPOLE
The biz springs into motion. (5/13a)
MALONE, WALLEN APPEAR NOT TO NEED "HELP" ACHIEVING MILESTONE
A genre-obliterating collab (5/13a)
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/13a)
WHAT'S NOT TO "LIKE?" HUGE STREAMS FOR KING KENDRICK
No longer keeping his diss-tance. (5/13a)
NEW RELEASES: "HELP" ARRIVES, SWIFT EXTENDS STREAK
Post, Morgan and the ever-popular POETS (5/13a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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