NEW RELEASES: KING
KENDRICK RETURNS

For the third consecutive week, the bar for the biggest opening this year has been raised. Kendrick Lamar’s first new album since 2017’s DAMN. is a lock for #1 on this week’s HITS Top 50. The digital-only set, Mr. Morale & The Big Steppers, is currently projected to reach nearly 400m U.S. streams its first week. At Spotify global, the album collected more than 90m on day one.

Kendrick Lamar (pgLang/TDE/Aftermath/Interscope): 315-325k
Florence + The Machine (Republic): 40-50k

Lamar just dropped a pgLang-produced video for the chart-topping "N95," which is currently #1 on both Apple Music and Spotify. Watch it below.

HITS LIST IN BLOOM
From the desert to the sea (4/16a)
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/16a)
DESERT HEAT:
PAUL TOLLETT
The cat in the hat is calling the shots. (4/15a)
THIS HITS PHOTO GALLERY IS WANDERING IN THE DESERT
Photographic proof of the weaselfest (4/15a)
THE COUNT: SUPERSTARS TO SURPRISE AT COACHELLA?
The latest tidbits from the vibrant live sector (4/12a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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