"HEART" MONITOR

Kendrick Lamar's pre-album appetizer, "The Heart Part 5," is burning up DSPs after its first day of activity. Accompanied by a shape-shifting video, the track opened at #1 at both Spotify U.S. and YouTube Monday and is Top 10 at Apple Music. It was released Sunday evening.

"The Heart Part 5," co-written and produced by Hallwood's Beach Noise, serves as a vivid reminder of Lamar's next-level artistry. It also reminds us that the Pulitzer Prize winner hasn't released new solo material since 2017. As if the anticipation for Mr. Morale & The Big Steppers, arriving Friday via pgLang/TDE/Aftermath/Interscope, weren't high enough, fans are speculating that the project could be a double album.

The closest we've come to employing deepfake technology was using HITS COO Todd Hensley's name to book a table at Craig's. If you haven't done so yet, watch "The Heart Part 5" below.

THE HITS LIST TURKEY TROT
...with all the trimmings (11/22a)
AN AWARD-WINNING CMA GALLERY
Cowboy hats and funny caps (11/21a)
NEAR TRUTHS: WITCHING HOUR
It's not easy being green. (11/21a)
NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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