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OBSESSED WITH YAHRITZA: VIRAL ACT'S DEBUT EP DROPS

Mexican American sibling trio Yahritza y Su Esencia (Yahritza and Her Essence)—the highly sought-after indie act whose viral "Soy el Unico" ("I'm the Only One") pinged U.S. and global streaming charts last month—will release its debut EP, Obsessed, 4/22 via Lumbre Music/Ingrooves

Led by 15-year-old vocalist Yahritza Martinez, the Washington-based group has become the subject of a bidding war, claiming they've heard from every major player. A TikTok clip featuring Yahritza's piercing vocals sparked crazy action in March. Her raw performance of "Soy el Unico" resonated particularly with U.S. listeners, surpassing 25m streams in the U.S. alone as it nears its fourth full week of activity and debuting in the domestic Top 10 lists of both Spotify and Apple Music.

The Spanish-language acoustic ballad can be slotted into the Regional MX genre, though Yahritza's performance bears some alt-rock edge. The trio's originality and the streaming numbers its putting up point to the future of the form, which has expanded significantly in recent years. 

Raised by farmworkers in the Yakima Valley, the Martinez children—in addition to Yahritza, brothers Jairo, 17, and Armando, 24—began learning instruments and creating music inspired by their roots in Michoacán. 

Listen to "Soy el Unico" below.

NEAR TRUTHS: THE KYNCL-LOUSADA DANCE HAS BEGUN
This oughta be interesting... (9/30a)
GRAMMY CHEW:
RAP EDITION
Michael and Kyle find a feast of hip-hop to chew on. (9/30a)
CHART FINAL: VERANO INVADES FALL
Like a broken record... which it is, figuratively speaking. (9/30a)
HITS LIST: COUNTDOWN
TO ECSTASY
We enter the month that was once known as Rocktober. (9/30a)
HIS OWN ARCHITECT:
THE STEVE LACY BUZZ
It was a surprisingly easy "Habit" to break. (9/30a)
GRAMMY SEASON
New categories! New rules! New WTF!
THE BIG DEAL
It's the one you didn't see coming.
RAID AT MAR-A-LAGO
"Who took my passports?"
HITS' 36TH ANNIVERSARY SPECIAL
Allow us to apologize in advance.
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