INGROOVES EARNS
SECOND AI PATENT

Ingrooves Music Group has been issued a second patent for artificial-intelligence identification of high-value audiences.

The invention is the cornerstone of Ingrooves' Smart Audience advertising. Campaigns generated with Smart Audience have driven an increase in streams at a rate nearly double that of traditional methods, which typically rely on identifying fans via social-media behavior.

Said Ingrooves Chief Analytics & AI Officer Dr. S.K. Sharma, “The results are years in the making, and we are now able to use those insights to invent and power the most innovative solutions available to artists anywhere."

The patent (No. 11,113,707) expands on Ingrooves' previous work analyzing listening behavior, improving its ability to discover and deliver high-value streaming audiences, which are more likely to stream a specific artist's music with deeper engagement and stronger potential to become long-term fans. The technology operates with a privacy-first approach that does not rely on personally identifiable information and ensures compliance with privacy regulations around the world.

Said Bob Roback, CEO of Ingrooves Music Group, "This patent is another significant milestone in our development of innovative marketing solutions that empower labels to be more strategic in reaching new streaming audiences with the best ROI. Our data analytics and AI team is solving the problems of high-value audience identification on streaming services using proprietary, patented methods that preserve user privacy while providing opportunities for our label partners to grow their artists' fanbases."

Around the HITS office, we’re always in search of any sign of intelligence, artificial or otherwise.