WARNER SHOWS MOXIE WITH MOXEY DEAL

Warner Recorded Music has set up a worldwide deal for two record labels with Ultra Music founder Patrick Moxey.

ADA Worldwide will distribute Helix Records, Moxey’s new flagship electronic dance-music label, and Payday Records, his independent hip-hop and R&B label, which is celebrating its 30th anniversary this year.

Helix, officially launched this week at Miami Music Week, has already signed several high-profile new artists, including British electronic duo Snakehips, British-Australian act AR/CO, house DJ/producer Marshall Jefferson and tech-house DJ Susan.

Helix and Payday have offices in L.A., New York and London, with 36 employees covering marketing and promotion in Canada, Sweden, Germany, France and Australia. There is a dedicated sync team in each of those offices.

“Patrick and his team have built some of dance music’s most influential brands,” said Max Lousada, CEO, Warner Recorded Music. “They've discovered diverse, distinctive talents and taken a bold, entrepreneurial approach to developing their careers. We're very happy he's chosen to partner with us to begin Payday’s next chapter as well as create a dynamic new identity with Helix.”

Helix and Payday will work closely with Warner Recorded Music and ADA to maximize audience reach and commercial opportunities. This new alliance also allows Helix, Payday and non-U.S. Warner Music territories to license music to each other and opens the door to creative collaborations between Helix and artists on the Warner Music roster.

The deal follows the recent announcement that Moxey's music-publishing division, Ultra Music Publishing, has agreed to a pact with Warner Chappell Music.

Said Moxey, “This alliance with the team at Warner will ensure that our labels and the artists we represent get the best global distribution and opportunities available. We are also looking forward to pooling our strengths and collaborating on signings, remixes and more."