WMG PARTNERS WITH STYNGR

Warner Music Group has joined forces with STYNGR, which offers monetization through micro-transactions, subscriptions and advertising, to the gaming ecosystem.

WMG will supply game developers with access to pre-licensed tracks for use in customized radio stations and music-based character enhancements.

Moreover, studios like Firefly Games will hold various music-based game integrations with STYNGR throughout 2022, including an immersive interactive experience in Terminator: Dark Fate, as well as games like Rainbow High and the new Umbrella Academy.

Said STYNGR co-founder Alex Tarrand, “Our mission is to remove the barriers and let gaming studios—especially the massive middle class of developers—offer music in a way that reduces licensing friction while being gamer-friendly. We will also assist our clients in connecting with our label partners for other in-game artist exclusives from some of music’s biggest acts.”

WMG SVP, New Business & Ventures, Alex Kamins said, “These integrations will enhance the experience of players and provide new, gaming-native opportunities for WMG artists to engage their fans and generate incremental income."