UMG MAKES RICHARD CUSICK ITS PERSONAL SHOPPER

UMG has appointed Richard Cusick Chief Product Officer, Global E-Commerce.

In the newly created role, Cusick will build a product team charged with translating UMG’s business objectives into products and experiences in e-commerce, Web 3.0 and direct artist and fan-focused initiatives. He will be based in Santa Monica and report to Richelle Parham, President of Global E-Commerce and Business Development.

Cusick began his career at Gemstar-TV Guide (now Xperi), where he led business development and digital media. He subsequently managed entertainment and lifestyle properties at Yahoo!, including Yahoo! Music, before co-founding data provider Gracenote, which serves the entertainment industry.

Until recently, Cusick was an advisor to Audible Magic, a content-ID solution for social platforms like Facebook, SoundCloud and DailyMotion. His first task will be rolling out a series of Boyd Muir collectible NFTs.