UMG'S CURIO SHELF IS FULL OF NFTs

Curio will serve as the global outlet for officially licensed NFT projects from Universal Music Group’s record labels, operating companies and recording artists. The first UMG drop via Curio, from Capitol Music Group’s Calum Scott, is scheduled for March.

UMG is the first major music company to collaborate with Curio, which was launched in 2020 and released its first NFTs in 2021. Co-Founder/Co-CEO Ben Arnon worked for Universal Music Group in the early aughts. Music manager Dan Dymtrow is Curio’s Head of Music & Influencer NFT Global Partnerships.

Said Michael Nash, UMG EVP, Digital Strategy, “UMG and our labels are focused on developing NFT projects that authentically engage and speak to our artists’ fanbases and new audiences. With Curio, our labels will have a secure and dedicated platform to host these premium projects and provide new opportunities for collectors and fans from around the world to acquire unique pieces inspired by their favorite artists and labels. UMG is focused on developing new opportunities in this space that place our artists and labels at the forefront, working to ensure that the evolution of Web3 provides exciting new avenues for their creativity.”