Sharon Timure has been named Senior Vice President/Head of Marketing for Island Records. Based in New York, she will report to Island GM Mike Alexander.

A Universal Music Group employee since she began as an intern nearly 20 years ago, Timure has served as Island’s Vice President, Marketing, since 2015. She played a key role in the global success of Shawn Mendes and has also worked with, among others, The Killers and Bon Jovi.

Said Alexander, “Sharon is one of the most dedicated, passionate and creative marketing strategists in the industry. She is respected by artists and managers as well as the entire staff. Her prowess in developing artists with a progressive strategy will be a driving force leading Island Records into the future.”