Having already become a streaming giant on every kind of platform, “We Don’t Talk About Bruno”—from Disney’s #1 Encanto soundtrack—is off and running at radio, with Scot Finck and his Hollywood promo team working their magic. Majors already under their spell include KYLD and KIOI/San Francisco, WNEW/NYC, WKSC/Chicago and KIIS/L.A.

“Bruno”—penned, like all of Encanto’s numbers, by Hamilton genius Lin-Manuel Miranda—is the first Disney song to hit #1 since “A Whole New World” from Aladdin summited the singles chart in 1993. You read that right: Not even the mighty Frozen and “Let It Go” hit these heights.

"We Don't Talk About Bruno," we’re told, got early spins on morning shows and then exploded. With Pop’s extended reach, how big could this get?

Rumors that Scotty’s magical gift gave him the strength to lift the Millennium Falcon over his head could not be confirmed at presstime.