DANCE PARTY WEEKEND AT ROBLOX

Celebrated Warner Music DJ David Guetta will deliver his first DJ set as an avatar on Roblox Friday. It starts at 4pm PT/7pm ET and will repeat every hour on the hour throughout the weekend.

Guetta will perform as his avatar self in an intergalactic-themed environment that will allow attendees to navigate the show through an asteroid-traversing obstacle course. The 45-minute set will be further enhanced by crystals, neon lights, lasers, holograms and thumping speakers, with the ethereal virtual universe bringing fans together via DJ and dance battles, a secret puzzle that can be used to unlock special abilities and archives, virtual merchandise (“verch”) and, as prizes, Q&A sessions with the star.

Roblox developer Wonder Works Studio and Warner Music Group created the interactive universe. The pre-show experience opens today.

“David’s music is enjoyed by billions of people globally,” said Bart Cools, WMG EVP Global A&R and Marketing, Dance Music. “Our partnership with Roblox will enable him to connect with new fans from all around the world and take them on a journey with him in a way that’s never before been possible.”

WMG, which invested in Roblox a year ago, has previously mounted events with, among others, Twenty One Pilots and Ava Max.

Said Oana Ruxandra, WMG Chief Digital Officer & EVP, Business Development, “Immersive and interactive spaces like Roblox enable artists and fans to inhabit the emotional landscapes of their favorite music together. This is what the future will look like—artists and fans building experiences together—and we are proud to help bring it to life.”

Beats the hell out of the Dance Dance Revolution we stumble around on in the HITS basement.