THE BRITS ENTER NFT WORLD

The BRIT Awards have announced their first NFT collection, in partnership with eco-friendly platform Serenade. Fans will be able to purchase the limited-edition NFTs for £10 each.

Designed by digital artist MRE, the collection will celebrate the 2022 winners of Artist of the Year, Best New Artist, Mastercard Album of the Year and the four new genre awards. It will be available beginning 2/9, the day after the ceremony in London.

Fans who collect the NFTs will also get the chance to win VIP tickets to next year’s BRIT Awards. All proceeds from sales will be donated to charity The BRIT Trust, which distributes money raised by the awards to organizations that promote education and well-being through music.

“We wanted to find a new way for fans to commemorate their favorite artists winning a BRIT Award,” said Luke Ferrar, Innovation Director at Polydor Records and co-chair of the BRITs' Digital Committee. “Creating a unique NFT felt like an interesting and different approach, and pricing them at a reasonable cost allows more people to enter the emerging space of blockchain/digital art.”