We're told Homemade Projects principals Zach Friedman and Tony Talamo will be joining Elliot Grainge's 10K Projects, which has acquired Homemade (best known for COIN, Salem Ilese and Peach Tree Rascals), with the pair becoming co-presidents of 10K and reporting directly to founder/CEO Grainge.
Look for an official announcement sometime next week, and also possibly a TikTok video of Zach and Tony introducing several new dance crazes simultaneously. We understand that Elliot has counseled them to avoid us at all costs.
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NOW WHAT?
We have no fucking idea.
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That's what we'd like to know.
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