ARISTA ADDS PR, MARKETING EXECS

Nadia Ali will spearhead Arista Records’ artist and corporate publicity efforts in her new role as VP of Publicity.

Based in New York, Ali will co-report to President/CEO David Massey and Senior Vice President, Marketing, Brian Vinikoor.

Ali joins Arista from running her own full-service music-entertainment public-relations firm. Prior to that, she worked in publicity at Island Records for four years, where she helped break artists such as Bishop Briggs and Mike Posner.

Sonali Mehta, meanwhile, has been named Director, Digital Marketing. She will report to Ethan Geltzer, Vice President, Digital Marketing.

Formerly with YouTube Music, Mehta will work on digital-marketing campaigns for artists such as JP Saxe and Tai Verdes, extending to content strategy, influencer and social-media marketing, audience development and advertising. She will also lead long-form video strategy.

PRE-GRAMMY GALA GOES GAGA FOR GERSON
Jody will be the center of attention at Clive's shindig. (12/18a)
ON THE COVER:
BILLIE EILISH
A star upon the highest bough (12/19a)
NOISEMAKERS:
A HOLIDAY TREAT
Something for their stockings (12/18a)
SUPREME COURT SETS 1/10 HEARING ON TIKTOK BAN
How will SCOTUS rule? (12/19a)
THE HIP-HOP CONUNDRUM
Grammy being Grammy (12/19a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
 Email

 First Name

 Last Name

 Company

 Country