EMPIRE, ESPN "TIP OFF" NBA PACT

EMPIRE has secured a major programming partnership with the NBA on ESPN. Money Man's "Tip Off" leads the campaign, serving as the official NBA Tip-Off track on ESPN, along with a new remix of D Smoke's "Say Go."

Money Man's upcoming collaboration with Yung Bleu, "Fans Go Crazy," will air exclusively on ESPN on Christmas Day.

EMPIRE will enhance its ESPN collaboration with holiday fan activations in New York, L.A. and San Francisco leading up to Christmas Day. On 12/23, for instance, Fat Joe will ride through NYC on a wrapped double-decker bus to the NBA store on Fifth Avenue for an exclusive face-to-face with fans.

Man and Bleu will make an appearance on Christmas Day outside the Lakers' Crypto.com Arena for a special performance of “Fans Go Crazy” for the NBA on ESPN. Dusty Locane and Rah Swish will hit the Nets' Barclays Center for a meet-and-greet.

Listen to Money Man's "Tip Off" here, and go Clippers.

HITS LIST: A NOVEMBER TO REMEMBER
Strap in for the roller-coaster ride. (11/5a)
GAGA, OPRAH MAKE FINAL PUSH FOR KAMALA IN PHILLY
The final round on the Rocky steps (11/4a)
YOU COULD CALL THIS ENDORSEMENT A MIRACLE
We second that emotion. (11/2a)
OF PONIES, PRINCESSES AND UNICORNS: CHAPPELL'S SNL TRIUMPH AND BEYOND
Changing the pop narrative (11/5a)
PEOPLE HAVE THE POWER
Words to live by (11/5a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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