ARISTA APPOINTS MARK NEITER VP OF PROMO

Arista has appointed Mark Neiter VP, Promotion. Based in L.A., he’ll report to SVP, Promotion, Nick Petropoulos.

In his new role, Neiter will work closely with Petropoulos in all areas of promotion across genres and oversee the promotion staff throughout the U.S.

“Mark immediately made his presence felt upon joining Arista. His expertise and relationships across all formats have already helped elevate our team and contributed to the growth of our artists at radio,” said Petropoulos.

Having spent most of his career as VP, Top 40 Promotion, for Interscope Geffen A&M, Neiter previously held promotion positions at American Recordings and Reprise Records. Additionally, he’s been involved in successful radio campaigns for artists like EMINEM, Lady Gaga, Billie Eilish and Imagine Dragons.