EMPIRE CREATES EQUITY FOR ITS ARTISTS VIA RIFF

Following its investment in Riff—which combines voice and video chat with music, offering room-based interactions between creators and fans—EMPIRE has established an equity pool from its stake in the social-media app to benefit EMPIRE artists. Select artists will earn equity by using Riff.

Atlanta's Money Man launched EMPIRE's artist-equity campaign with the release of his new album, Blockchain, which dropped 12/10. Thousands of fans joined his Blockchain Lounge room on Riff to hear the album and interact with him and EMPIRE CEO/Founder Ghazi.

"Music and tech innovation have always gone hand in hand for me and are a core part of EMPIRE’s DNA, which is why we invested in Riff," said Ghazi. "We pride ourselves on creating various avenues of revenue for our artists, and providing equity in our investments is a logical next step."

Quality Control Music and Top Dawg Entertainment invested in Riff earlier this year.