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NEW RELEASES:
TAY'S BIG RED BOW (UPDATE)

Republic's Taylor Swift will score the second-biggest debut of the year with Red (Taylor's Version); see updated projection below. Year-to-date, Swift's opening will land behind labelmate Drake, whose Certified Lover Boy (OVO/Republic) debuted with 613k in September. More than 200m streams will contribute between 160 and 190k in SEA to Red TV's total.

Taylor Swift, Red (Taylor’s Version): 475-525k total activity, 275-325k albums

We're told Swift's new version of Red also broke multiple records on Spotify in its first 24 hours. Incredibly, it outstreamed folklore—which previously held the title of biggest first day on Spotify for an album by a woman—by 10m. 

Tay's new, 10-minute version of "All Too Well" is #1 at Spotify global and U.S., where she owns seven of the Top 10 and 15 of the Top 20. The song is also #2 at Apple Music, where the artist has four of the Top 10. Iterations of Red (Taylor's Version) are #1 and #3 at iTunes—in the wake of her ambitious SNL appearance—and the extended "All Too Well" is the #1 track. 

As of this week, UMG has nine of the year’s Top 10 debuts, with Sony's Tyler, The Creator the spoiler to a perfect 10. Of course, these rankings will be short-lived as Adele's 30 (Columbia) is on deck for Friday and expected to open with the year’s biggest number.

 

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