MÅNESKIN SUCCESS LEADS TO U.K. EUROVISION CAMPAIGN

The U.K.’s dire reputation at Eurovision could turn around in 2022, when TaP Music, which reps Dua Lipa, Lana Del Rey and Ellie Goulding, will be leading the search for a contender.

TaP will act as consultants to the search for the U.K.’s representative for next year and is calling on the music industry to submit ideas for experienced live performers. The song assayed at Eurovision will be released commercially through a partnership with a major label.

Noting the success of 2021's winner, Italy's Måneskin, TaP plans to pull together an A-Team committee spanning artists, songwriters, creatives and media. Said Co-Founder Ed Millett, “Rather than viewing Eurovision as just a bit of fun, let's look at it for what it is, the world’s biggest live-music event—200m viewers at last count, with an audience skewing younger each year. Win or lose or somewhere in between, we’re going for it.”

“For many years we’ve witnessed the United Kingdom's not doing as well as we would’ve liked at Eurovision, when pop music is something we usually excel at,” said Ben Mawson, TaP Co-Founder. “The simple fact is that it’s time to showcase the wonderful musical talent we have and show what we can do.”

Despite its performance in recent years, the U.K. has had success at Eurovision; the country was crowned the winner in 1997 with "Love Shine a Light" by Katrina and the Waves, in '81 with "Making Your Mind Up" by Bucks Fizz and in '76 with "Save Your Kisses for Me" by Brotherhood of Man and was involved in a four-country tie in '69 with Lulu's "Boom Bang-a-Bang." Its first win was in '67, with Sandie Shaw's "Puppet on a String."