RUMOR MILL
Tuesday, October 19, 2021
NEW RELEASES: ADELE, THUG AND MORE
The first new music from Adele in six years is off to a strong start. Projections from the first complete day of consumption suggest "Easy on Me" (Columbia) could open with song activity north of 400k. Half of that will come from audio streams, which could reach 40m. As for new albums hitting the market, here's what we're thinking.
Young Thug (Atlantic): 85-95k total activity, 2-5k albums
The Beatles' Let It Be 50th Anniversary (Capitol): 60-70k, 50-60k
Projections for Coldplay, the Zac Brown Band, Kelly Clarkson and others will be available later today. And now, back to fretting over those walk-off Dodger losses.
 BST HYDE PARK: BIGGER THAN EVER It's the U.K. equivalent of July 4 fireworks. (7/1a)
UMG ACQUIRES ALL THINGS ZAPPA
Who's gonna "Freak Out" over this acquisition? (7/1a)
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SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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