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Tuesday, October 19, 2021

NEW RELEASES: ADELE, THUG AND MORE

The first new music from Adele in six years is off to a strong start. Projections from the first complete day of consumption suggest "Easy on Me" (Columbia) could open with song activity north of 400k. Half of that will come from audio streams, which could reach 40m. As for new albums hitting the market, here's what we're thinking.

Young Thug (Atlantic): 85-95k total activity, 2-5k albums
The Beatles' Let It Be 50th Anniversary (Capitol): 60-70k, 50-60k

Projections for Coldplay, the Zac Brown Band, Kelly Clarkson and others will be available later today. And now, back to fretting over those walk-off Dodger losses.

TAGS: Adele | Easy on Me | Columbia | Young Thug | The Beatles | Coldplay
SPOTIFY DAILY: THE ADELE NUMBERS (UPDATE)
"EASY" IMPACT: ADELE'S AIRWAVE TAKEOVER
SHE'S BACK: LISTEN TO ADELE'S "EASY ON ME"
ANOTHER STORY ABOUT ADELE BREAKING RECORDS
ADELE ADDS AMAZON TO HER CONQUEST
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